Due to this success, the brand was acquired by LOreal in 2014, but the company continues to operate out of their headquarters in LA making sure theyre at the centre of trend progression in Hollywoods professional makeup industry.
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Founded in 1999 by Toni Ko, NYX, cosmetics was created with the intention of bridging the gap tesco pay as you go voucher between professional make up brands and inexpensive, mass produced brands of a poorer quality.
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Toni Ko succeeded in producing a high quality yet affordable range of beauty products that first gained popularity with professional make up artists through exhibiting at trade shows.
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